Gabe Zubizarreta, CEO Financial Effectiveness Architect & Speaker

Gabe founded Silicon Valley Accountants in 2008, focusing on financial effectiveness. Prior to SVA, Gabe worked in PWC’s Audit and Advisory services. Gabe is a CPA with over 20 years of experience ranging from Senior Audit Manager at PriceWaterhouseCoopers and Assistant Controller at Buckaroo, Inc.

Gabe is a recognized expert in financial effectiveness and has spoken at Financial Executives International (FEI), Instutute of Management (IMA), and many other organizations

Felicity Sedmak, Financial Effectiveness Team Leader

Although young in her professional career, Felicity has learned an exponential amount in her last few years at SVA. This client-facing position has challenged her to project manage and consult on finance transformations in large organizations and fast-paced environments.

Frequently tasked with developing creative solutions for our clients in their efforts to streamline their accounting processes. Through SVA and involvement with our clients, she is extending her understanding of continuous improvement and encouraging and exercising this mindset in varying company cultures.


Doug graduated from Baldwin Wallace in 2009 with an accounting degree and has spent 8 years with SVA.

Doug is a key member of our SVA team; he combines his quality technical skills with excellent leadership and has really taken our team to greater levels.